La Ensaimada Mecánica presents Bet-At-Home as new main sponsor

20-08-2010

Betting provider Bet-At-Home has inked a two-year shirt sponsorship deal with RCD Mallorca. The Spanish Primera División club is commonly known as ‘La Ensaimada Mecánica’ due to the well-known pastry product from Majorca. The online sportsbook forms part of Mangas Gaming Group.

Online sportsbook

Bet-At-Home announced that the agreement features advertising panels inside the ONO Estadi. Additionally, Bet-At-Home will dominantly feature the RCD Mallorca website and benefit from hospitality services. The club’s stadium seats 23.142 spectators. Both parties refused to reveal financial details with regard to the sponsorship agreement.

Bet-At-Home

Klaus Gruber, marketing manager for the betting provider, commented: “We successfully sponsored the ASOBAL League and the ATP tournament in Valencia. We are pleased to have found a new partnership in Spain. This sponsorship will boost the status of Bet-At-Home in Spain. The Spanish league is widely covered internationally, strengthening Bet-At-Home’s brand awareness. Furthermore, RCD Mallorca is well organized and showed strong commitment.”

Real Club Deportivo Mallorca

La Ensaimada Mecánica finished last season in fifth place. The club is banned from this season’s Europe League as it failed to meet obligatory admission criteria. Spanish media estimate the club’s debts at €50 –  €60 million in May. For that reason, Real Club Deportivo Mallorca went into voluntary administration.

Shirt sponsorship agreement

Mallorca press officer Jordi Jimenez stated: “We are delighted that Bet-At-Home provides us support in these economically rough times. We are pleased to cooperate with Bet-At-Home. Without a doubt, both parties will profit from this sponsorship deal.”