Betboo signs agreement with digital sports specialist Perform
The Latin American operator Betboo, which was acquired by Gaming VC in July 2009, will offer more than 1.500 sports events yearly after inking an agreement with digital sports specialist Perform.
The televised sports events will be offered via the generic label live sports online TV service, WatchAndBetTV, which is also used by leading gambling companies such as Unibet, Paddy Power and Ladbrokes.
Live online TV streams
The program content will consist of various live online TV streams, which will feature a variety of global sports, such as European club football, global football and tennis.
Almir Ribeiro, the Betboo CEO, commented: “Our customers really enjoy live sport and offering plenty of live content on our websites also boosts revenues through in-play gambling, which is an enormous expansion area for Betboo.”
“The availability of broadband in Latin America is expanding rapidly and it’s crucial for bookmakers to develop and enhance their products to meet the consumers’ demand and boost fresh revenue sources,” according to Ross MacEacharn, the WatchAndBetTV managing director.