Dragonfish closes deal with Lex Online Entertainment Limited
Dragonfish, the independent business-to-business division of 888 Holdings PLC, has signed a deal with the Greek operator Lex Online Entertainment Limited. The agreement targets on regions in the South Eastern market, a territory with a considerable potential for internet gaming, according to a representative of the company.
Lexpoker and Lexcasino
Lexpoker and Lexcasino will be introduced in an array of languages on a software network created by Dragonfish. The software platform also features full customer support, fraud and risk management, e-payments processing systems and office technology.
Centric distributes software and multimedia and is listed on the Athens Exchange. The company also has major investments in internet gaming companies in the South and Eastern European region, and entered the market in 2007. Centric’s turnover rose in the first three quarters of last year by 29.5% to €546.7 million. The company will utilize its local know-how to promote the website through a considerable multi-channel marketing campaign.
“Dragonfish has a good reputation regarding local gaming solutions adjusted to emerging markets. Centric Group’s local market expertise and internet gaming investment, in combination with Dragonfish’s extensive internet gaming operation facilities, experience and skills, results in a collaboration that contains considerable potential for Lexcasino and Lexpoker to play a major role in the South Eastern regions,” according to Dragonfish’s managing director, Gabi Campos.
“We are pleased that Lex Online Entertainment has chosen Dragonfish as its collaborator to relaunch Lexcasino and Lexpoker. We continue the highest prospects for fast expansion, due to the operational and technological support of an extremely high-skilled collaborator,” the Centric chief executive officer Rodolfo Odoni commented.