Partnership between Francaise Des Jeux and Orange
Orange, the British mobile network, has inked a three-year agreement with Francaise Des Jeux. The state gambling monopoly enables Orange to add internet sports betting to its online, mobile and TV portals. Orange subscribers can directly access the Francaise Des Jeux betting site. This website offers a gambling and sports section, and lottery games will follow.
Lottery and sports gambling services
Orange users can also access the Francaise Des Jeux lottery and sports gambling services. Spectators of the Orange Sport Info and Orange Sport channels will be able to gamble with the operator before the end of this year, lawful and regulatory provisions allowing.
Interactive services and content
Additionally, Francaise Des Jeux and Orange will create interactive services and content for spectators of its channels, both firms declared.
The incorporation of internet sports gambling
will give Orange the opportunity to strengthen its gaming and sports activities. It also enables Orange to provide an engaging and responsible service based on the Francaise Des Jeux expertise.
This three-year deal corresponds with the group’s network publisher strategy. This strategy enables content editors, who cooperate with Orange, to utilize the interactive means of the group’s networks.