Internet gambling increases by 40% in Britain
A research by ACNielsen shows that online gambling has increased by 40% in the last twelve months in Britain. Online casino’s welcomed an additional 3.2 million British punters. Social networking websites like Facebook have seen an extra 2.2 million users. Online gambling is the fastest growing hobby in the UK.
Especially online poker was extremely popular. Party Poker added an additional 870.000 players, which means a 174% increase. Party Casino extended its player base by 360% last year.
The marketing research company reported that almost 50% of all online punters earn more than €36.092. Female online players represent 46% of all online punters. The majority of the approximately 2.000 gambling sites offer female friendly features.
Neil Beston, communications director at Nielsen, commented: “Online gambling has always been extremely popular among people older than 65 and in lower class society. Nevertheless, that profile is changing due to the economic downturn.”
“Online casino’s are 24/7 open and people can gamble at home. Young players and female gamblers are considered as the weak segments due to their lack of risk aversion. Additionally, people can gamble online while they are drunk without any control,” according to Adrian Scarfe of GamCare