Endemol and 888 jointly create online gambling platform
Holdings operates various gambling websites. Endemol is an international television production company. An Italian joint venture has been created by the Italian subsidiary of Endemol and 888 Holdings. The joint venture consists of preparing and launching an extensive online gambling platform. This will be loaded with gambling and amusement content inspired by well-known Endemol productions. Big Brother and Deal or No Deal are two famous Endemol productions.
Online gambling platform
The new portal focuses on the Italian market and will be available on the Italian version of 888. It is expected that in the third quarter of this year Italian online gambling regulators provide the license.
“Online gambling has become extremely popular and is nowadays an accepted pastime. Strategic joint ventures with media firms are crucial for growth, particularly in emerging legalized markets like the Italian market,” Gigi Levy, 888’s CEO, commented.