Swedish coolness after scooping $36.3M lottery jackpot

Svenska SpelA Norrköping man has become an instant millionaire after winning $36,397,674 in the Swedish lottery. Despite scooping this life-changing jackpot, he has not gone wild. The winner still needs to claim the staggering jackpot, which is probably only a matter of time.

Shocked but soon calm again

“We have spoken the lucky lottery player and all details have been verified. He’s definitively the winner of the $36,397,674 jackpot. At first he was shocked, but he soon calmed down again,” according to Pierre Jonsson, speaking on behalf of the Swedish lottery. “We are not allowed to provide any details of the winner. It’s now up to him to step forward and claim the Svenska Spel jackpot.”

Impulse purchase

The fortunate Swede purchased the $15 ticket at a small newsagent. The numbers on his ticket matched all numbers drawn, plus both joker jackpot digits. Local media report that the Norrköping resident doesn’t play the lottery very often. Actually, he wasn’t planning to buy the Svenska Spel ticket. That’s what we call a rewarding impulse purchase.
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