New Polish laws frustrate online gambling sponsorship agreements
The Polish administration has enacted new laws that determine the way sporting teams can enter into sponsorship agreements with internet casinos and sports gambling websites. In other parts of Europe, sponsorship agreements are extremely crucial for leagues with regard to shirt sponsorship;
the agreements are often very valuable for the internet casino sports gambling firms and for the football clubs. However, after the new laws were enacted in the first month of 2010, the regulations practically prevent football clubs to seek profitable sponsorship agreements
in the online betting business.
The new regulations have abruptly ended several of the current sponsorship agreements, which already were in force. Football teams and internet casinos try to directly meet the new laws in order to avoid sanctions from the Polish government. In essence, internet casinos have been operating in Poland under the free trade agreements of the European Union, but without explicit authorization by the government to exploit online gambling activities on the Polish market. Unibet, the online gambling company that is headquartered in Malta, in fact had signed a sponsorship agreement with the Polish Football Association (PZPN), which has been ended.
Internet betting industry
Poland’s administration particularly focuses on the internet betting industry and obliges that all gambling activities on the Polish market happen through the brick and mortar casinos. These regulations clash with European Union trade policies, but for the present the gambling industry has few options to put an end to it.