Los Colchoneros and PAF extend their sponsorship agreement
Atlético Madrid, often referred to as ‘Los Colchoneros’, has continued its sponsorship agreement with Alands Penningautomatforening (PAF). The new agreement will see the shorts of the Spanish club carry the Alands Penningautomatforening logo for another season. Alands Penningautomatforening is Finland’s gambling monopoly. The Argentina forward Sergio Agüero and Uruguay star Diego Forlan will participate in promotional activities. The Madrilenian club finished ninth last season.
Inger Holmstrom, public relations director for the Finish gambling monopoly, commented: “This new agreement proves our extensive and winning partnership. First we got engaged and now we decided to marry.” Albin Tiusanen, head of market Spain at PAF, said: “This extension enables our players to win football trips to the Spanish capital. We offer them meet & greets with the stars of Atlético Madrid and top seats at the Vicente Calderon Stadium.”
“We always believed that the partnership with PAF would be successful. Atlético Madrid profits from the brand awareness of PAF in its market. We really look forward to continue this winning relationship,” Atlético Madrid president Enrique Cerezo stated.