Joint F1 sponsorship Virgin Racing and Full Tilt Poker
Full Tilt Poker and Virgin Racing have signed a F1 sponsorship deal for this season. This sponsoring agreement came into force at the fifth round of the 2010 F1 season in Spain. All elements of the Formula 1 circuit bear both brand names. This provides both companies the desired publicity. The sponsorship follows negotiations between both companies that started in 2009.
“We are excited to add Full Tilt Poker to Virgin Racing. We are pleased that a key brand joins our solid range of collaborations. Personally I am proud of all joint efforts that resulted in this partnership. Full Tilt Poker has seen the development of our team from the start,” Graeme Lowdon, the Virgin Racing CEO commented.
“We are delighted that Full Tilt Poker enriches our racing activities. Full Tilt Poker now has a considerable presence at the Formula One. This supports their business and marketing goals in the long run,” he added.
Full Tilt Poker
Chris Ferguson, Team Full Tilt member, noted: “Virgin Racing collaborating with Full Tilt Poker is a winning combination. The prospects are marvelous as two leading brands join forces. It creates another level of thrill for all F1 fanatics.”