Will Pennsylvania regulations boost UK operators?

This could be excellent news for UK operators, who'll have an excellent opportunity to grow globally as a result. Here's how:

How might Pennsylvanian regulations boost UK operators?

In some respects, it may seem as though UK operators do not need the assistance of a breakthrough in the American marketplace. After all, the gross gaming yield for the UK's remote betting sector was an impressive £4.5 billion in 2016, while virtual gambling also grew to account for 32% of the overall industry.

Despite this, there are clouds beginnign to emerge on the horizon. With the UK enduring an increasingly fractious relationship with its fellow EU members amid ongoing Brexit negotiations, operators face the prospect of having their market opportunities restricted in the years ahead. So, with operators in nations like Spain, Italy, France and Portugal recently signing a liquidity pack to share data, techonology and customers, British firms have been compelled to consider partnering with a burgeoning U.S. market.

This would allow operators to increase their global market share, while also benefitting from new technological innovations and access to a potentially huge customer base. Similarly, both operators and the UK Gambling Commission (UKGC) would be able to add considerable value to Pennlysvanian firms and those in similar states, by lending their regulatory expertise and helping to create a fair, open and transparent marketplace for all.

The UKGC is renowned as setting the gold standard for iGaming regulations, and a future partnership would undoubtedly drive growth and help new states to legalise virtual gambling.

What will happen next?
There's still some way to go before this scenario becomes a reality, of course, particularly with Pennsylvania still needing to launch its own sites and develop a lucrative iGaming market. Only then can the state enter into a player pool and technology sharing initiative with the likes of New Jersey, Delaware and New Jersey, at which point the UK could look to start negotiations to participate in this scheme.

The negotiations would also need to progress better than they did in 2015, when similar talks between the UKGC and the New Jersey Division of Gaming Enforcement (DGE) failed to come to fruition. New Jersey has since entered into an agreement with Nevada and Delaware, however, so this model could be used as a template to welcome both Pennsylvania and the UK into the fold in the next 18 months.

If this does happen, it could be truly ground-breaking news for UK operators who are already enjoying double-digit growth.


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