Sega Games introduces new affiliate program
SEGA Games Limited, a wholly owned subsidiary of the SEGA Corporation, has launched a new affiliate website. After the implementation of the Income Access affiliate marketing software to manage the affiliate website, SEGA Games is now attracting affiliates to associate with the new affiliate program, where the SEGA Games brand is introduced, such a SEGACasino and SEGAPoker.
Income Access platform
Nicky Senyard, Income Access chief executive officer, commented: “This is the initial key software and video game developer of this scale to associate with the Income Access platform. We are delighted that SEGA has launched into iGaming. This provides a wonderful opportunity for our affiliates who will now be able to market the honorable and trusted SEGA brand.”
SEGA Games affiliates
This agreement enables SEGA Games affiliates the opportunity to utilize in-depth tracking reports and a range of marketing tools to facilitate the optimization of their internet marketing activities. The Income Access software aims on simplifying the collaboration between affiliates and operators with streamlined communications, specialized data and segmented databases. The software offers an array of accounting functions and creative types that enable operators to mange all affiliate payments in one interface, in order to simplify affiliate marketing. SEGAPartners will also offer a dedicated Affiliate Accounts Specialist to support affiliates to expand their business.
The Income Access CEO added: “We are convinced that our marketing tools, highly developed analytics and reporting metrics will enhance the SEGA iGaming affiliate program, while SEGA will benefit as the return on investment (ROI) of their affiliate program will increase. In addition, the affiliate program will be more interesting for affiliates.”
“All of the group’s affiliate programs will be integrated into one account interface, allowing affiliates to simply promote and market the SEGA Games brands, SEGACasino and SEGAPoker. Furthermore, Income Access provides an extensive range of reports, such as a brand report, a deal report and a monthly statement to assure that affiliates are well-informed about the newest promotions,” a SEGA Games representative stated.