Scandinavian scratch card deal for NeoGames
07-04-2010
NeoGames, global leader in online scratch card services, has proclaimed to supply Megascratch with fully managed white label services to develop a scratch card brand, focused on the Scandinavian market. Megascratch will offer NeoGames’ extensive variety of more than 50 enjoyable and interactive scratch card games.
Scratch card brand
Under generic label conditions, NeoGames will supply a complete range of services, including risk management, payments, customer service and retention management, in 18 different languages.
NeoGames International
Shay Bar Joseph, managing director of NeoGames International, commented: “NeoGames strives for knowledge and skilled associates with assets in certain markets. For that reason, we cooperate with Megascratch to develop a Scandinavian internet scratch card brand. The partnership with Megascratch enables us to create a soft gaming brand targeted on the Scandinavian market, while upholding our exclusive positioning and powerful reliability, creating a lucrative and successful brand.”
Megascratch
“This partnership is a logical move, given NeoGames’ broad market appeal. With our Scandinavian market knowledge and their products, it’s a complementing combination. The new with label brand enables us to offer an enjoyable and safe internet brand,” a Megascratch representative noted.