What's the Next Step for Online Casinos?

While it may be a polarising subject in some regions across the globe, there is no doubt that the online casino sector represents a true growth market.

There are a number of figures which support this, while the global market is set to peak at a staggering $66.59 billion by the end of 2020. This will equate to an annual growth rate of 10.81% between 2014 and 2020, while this could even increase further as the technology behind virtual casino platforms becomes more advanced.

With this in mind, it is worth asking what is next for the online casino market and exploring how it will continue to evolve in the future?

1. Mobile Gaming Will Come to Dominate the Virtual Space
In some  markets, the rise of mobile technology has already begun to displace traditional methods of completing tasks. In the world of consumerism, for example, card payments outstripped the use of cash for the first time in 2015, while the rate mobile searches overtook those completed on desktop computers.

It looks increasingly as though the online casino market will to follow suit in the near-term, with smartphone and particularly tablet gaming having showcasing prolific growth since 2014.

With this in mind, we should expect the design of increasingly responsive casinos (and individual games) in the future, while the majority of lucrative promotional offers will most likely be targeted at mobile players over time.

2. Casino Operators Will Reduce Their Range of Payment Options

While this may seem like a progressive step, it is in fact a natural consequence of Bitcoin's rise within the sector. Make no mistake, the increasingly well-regulated cryptocurrency is becoming exceptionally popular online, thanks to it enhanced levels of anonymity, security and accessibility.

In fact, some casinos are even refusing to accept any other payment method, a they look to streamline their operations and deliver a more clearly-defined value proposition to players. There are certainly no fees associated with completing Bitcoin transactions, and this offer huge benefits to both users and online casino brands alike.

So while most casinos will continue to offer additional credit card and e-wallet payment solutions alongside Brexit, many will refine their range as the digital currency becomes more popular over time.

3. The Rise of Female Gamers Will Continue at Pace
While it is well known that females now account for 52% of the overall gaming market, many consider online gambling to remain to preserve of make players.

The market is evolving at a rapid pace, however, with figures from the U.S. that the number of female gamblers has risen to 40%. The corresponding figure for the UK is 49%, and this is undoubtedly forcing a shift of emphasis among virtual casino brands and game developers.

One niche that has adapted successfully to this shift is the online slot market, which drives 80% of all virtual casino transactions and includes a huge range of female-focused titles. We will see a similar trend emerge in other gaming genres if the rise of female players continues, so this is something to look out for in the future.
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