How is the Global Online Gambling Market Shaping Up?

The proposed Growth of the Italian Marketplace


In Italy, the big story is focused on the proposed expansion of a market that already has a value in excess of £1 billion (at least according to 2016's figures). Despite this, the nation's online gambling sector is relatively restricted at present, so the government has pledged to create 120 new licenses to help drive significant and sustained growth.

These will instantly increase the range of sites and games available to players, while creating more intense levels of competition and potentially improving the consumer experience.

The core purpose of this expansion is to boost the economy, however, with the license cost of £177.8 million (or 200 million Euros) reflective of this. The new licenses, which will expire in 2022, will also increase taxable revenues in Italy while creating opportunities for overseas operators to expand into the market.

What is happening in Michigan?

Thousands of miles away in the U.S. state of Michigan, there is a huge drive to legalise online gambling for residents. This would make Michigan the first state in North America to legalise gambling since Delaware in 2011, and while it is still some way from being a reality it represents a major step forward for the industry.

In short, lawmakers have created a formative bill called HB4926, in order to legalise all forms of online gambling. If passed, this will create a huge stream of taxable revenue for the local government, while also creating further export opportunities for casino brands outside of the U.S.

This could also serve as a catalyst for other states that have strived to legalise gambling during recent times, including California and New York. Make no mistake; if Michigan could blaze a trail for larger states to follow, the boom in the global gaming market could become unstoppable.
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