3 Reasons Why Offline Gambling Will Eventually Become Obsolete

If you were to take a quick peek at the growth of the online gambling market, you could be forgiven for thinking that the bricks-and-mortar sector was on its last legs. This is far from the case, however, with land based casinos and betting shops having enjoyed incremental growth since 2010.

While the amounts wagered offline through sports betting and casino games continue to increase, however, the rate of growth is dwindling and far lower than the virtual sector.

With this in mind, there is ample evidence to suggest that offline gambling will eventually become obsolete during the course of the next generation. Here are three trends to support this assertion:

1.     High-street Bookmakers Are Increasingly Active Online

While high-street bookmakers such as William Hill have continued to open new stores since 2010, as a general rule they have invested far more in driving traffic through its online platforms. These include virtual sports betting and casino hubs, which are helping brands to achieve exponential profit growth on an annual basis.

William Hill actually provides a relevant example, as its online betting volume increased by 9% during 2016 while total online profits increased by a healthy 8% during the same period.

This trend will continue indefinitely, with even prominent high street brands striving to enhance their online presence while eventually limiting their number of corporeal stores.

2.     Online Gambling Now Accounts for 33% of the UK's Total Market

The rise of virtual gambling is part of an overarching, nationwide trend, and one that gained significant momentum last year.

According to official figures, online gambling enjoyed stellar growth in 2016, accounting for a staggering 33% of the UK's total market revenues. This figures has grown incrementally during the last seven years, and there is every reason to believe that it will have claimed a dominant market share by 2030.

It is hard to see this trend abating, particularly given the increased investment that brands are committing to virtual gambling. Not only this, but the online casino and sports betting experiences are also continuing to evolve at an incredible pace, becoming increasingly diverse and capable of targeting larger audience segments in the process.

3.     The Generational Shift Will Signal the Death Knell for Offline Gambling

Over time, the online gambling demographic has diversified to incorporate female players and younger citizens. Until recently, there were also a relatively large number of players who continually used both on and offline gambling platforms, as they looked to make a progressive transition between the two.

These figures suggest that online casinos are effectively targeting a large number of younger gamblers in the UK, while others will soon have completed a successful transition to online gambling and chosen to abandon offline platforms altogether.

This marks a significant generational shift, and one that will have a seminal impact on the industry. More specifically, it will mark a defined change in customer behaviour and the way in which they choose to gamble, with smartphones and tablets gradually replacing desktops and bricks-and-mortar establishments.

This may well prove to be the catalyst for a terminal decline in the bricks-and-mortar gambling industry, and it is something that brands are already planning for as 2017 progresses.
Add comment

Security code

Best online casinos

Royal PandaRoyal Panda